The impact of artificial intelligence can be felt in various industries across the world. Generative AI in particular has changed how we see content creation; some may argue for better or worse, but one undeniable truth is the rapid growth it has injected into the creative industries.
Here we’ll look at the part one particular AI model—AI Image Generators—has played in redefining the design process through automation and fostering inspiration among creatives.
AI Image Generators: What Are They?
Image generators are a type of diffusion model that takes a text prompt from the user, processes it, and creates an image that it suggests best fits the description given by the user. Unlike image-sourcing AI tools that search and download existing images, the images created by generative AI are unique to the user’s prompts.
How Do They Work?
Image generators use an artificial neural network that allows them to learn and make predictions based on existing complex patterns in data. To train the AI model, large datasets of text phrases and corresponding images are given to pair; the AI then learns to recognize the patterns that exist between visual content and text descriptions of that particular image.
Once the model is trained sufficiently and a user inputs a text prompt, the AI pieces it down to fundamental keywords and concepts; the technology then analyses it to understand the context the desired image should have.
After this step, the AI creates a random image that it iterates over and over using the text prompt to refine the image, simultaneously comparing the image to the descriptive features of the text prompt.
Once it has generated an image, the AI adjusts it pixel by pixel to closely align with the features of the text prompt the user has provided.
Application of Image Generators in Various Industries
Below are some of the key applications of image generators in various industries;
- Advertising and Marketing
- Graphics design and illustration
- Film and animation
- Fashion design
Advertising and Marketing
High-quality visual content is the backbone of advertising. The best way to gain audience attention is through appealing imagery, but getting professional help to design graphics to promote products can be quite expensive for startups or small businesses.
Text-to-image tools like Depositphotos AI image generator help advertisers and marketers bridge skill gaps by allowing them to generate a variety of design concepts that will allure potential buyers and drive engagement.
What’s more, marketers can tailor their generated images based on preferences to include their products, use certain styles or compositions, and target specific audiences at a price that’s cost-effective when compared to the budget needed to sustain large design teams.
Graphic Design and Illustrations
Artists’ creative output has greatly benefitted from text-to-image generators. Gone are the days when creative blocks arose from a lack of inspiration; with a few clicks, illustrators can create several distinctive concepts that can spark inspiration and allow them to think outside the box.
The rapid generation of images has also increased efficiency. Now designers can create multiple concepts for projects like logos and banners where various themes, color palettes, and composition styles need to be considered in the project’s early stages.
Productivity has risen considerably since the inception of art generators; repetitive, slow tasks like image resizing, background removals, and color correction can now be automated using the AI model.
The high-quality photos created by the AI can also serve as the skeleton for a project with designers simply personalising and refining AI-generated images to create visually appealing content.
Film and Animation
Text-to-image generators have become vital in film production and animation, where various concepts need to be explored when shooting different scenes and in the character designs of various animations.
Using this technology, film directors can save time and costs of filming by simply inputting the parameters of a particular scene to visualize the outcome; they can then infer the proper composition style or lighting that will help them improve the quality of scenes.
Image generators can be a great help when animators are dealing with character designs. Take, for instance, an artist who has loads of character drafts to put out; he can simply input various descriptive prompts into the AI and get initial concepts that can be worked on to produce rich character designs and save time on the design process.
Fashion Design
Art generators hold great potential for the fashion industry. Designers can explore various concepts using predetermined colors, materials, and themes without creating the clothing first.
This tech allows them to create virtual collections of ideas, and designers can even input the physical parameters of the cloth model to get an insight into how the final product will look when worn.
Future of AI Image Generators in Creative Industries
It is only upward for the future of text-to-image generators in the creative space. As technology advances, image generators will become more precise and create more hyperrealistic images that will be hard to identify as AI.
Furthermore, companies within the creative industries may well incorporate their versions of image generator models that can guide professionals to new heights and allow them to push the boundaries of creativity with their visual content.
